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Campaign Objectives

Opening Campaign

 DESCRIPTION

The critical sociopolitical times we are going through, have led to the outburst of phenomena such as xenophobia and racism. The commenter who designed Xenophobil, this project against cultural discrimination is already known through the online debate. Xenophobil approaches the phenomenon of xenophobia with a sense of humor as a medicine that can heal and cure from this unpleasant feeling. The package of Xenophobil imposes the intensive preparation of society for its decisive denial towards the phenomenon of xenophobia. In fact, this is about a package which will contain gums instead of medicines. The essential content of the package will be the INSTRUCTION BROCHURE, meaning the description of the methods and ways to combat xenophobia.

“Xenophobic Symptoms”:

Ø  Patients consider civilizations and cultures as fixed entities that cannot be changed evaluating their own culture as the most important of the scale and underestimating the other cultures.

Ø  Patients translate the term “immigrant” into the term “outsider”.

Ø  Patients’ behavior toward the others depends on the predefined characteristics, due to his/hers religion, culture or mentality.

Ø  Patients have the tendency  to idealize their own image.

Ø  Patients are too keen in immigration and often speak loudly.

Only by using suitably Xenophobil, patients could be finally free of hate and fear of other social groups such as Roma, Jews, Christians, Muslims.


 
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